We are a property sourcing and investment company based in the North West of England. We find, analyse, and package high-yield property deals so busy professionals can build wealth through bricks and mortar — without the legwork.
Easy Invest was founded in January 2024 by Freddy Esherwood. Freddy had spent years working across property management and investment — first running a small portfolio of his own, then building Eason Stays, a serviced accommodation management company across the North West.
The trigger was a conversation Freddy kept having with busy professionals who had capital, genuine interest in property, and no idea where to start. The best deals — off-market BRR opportunities, high-yielding SA units, well-priced flip properties — were going to the same small group of well-connected buyers. Most people never even saw them.
Easy Invest was built to fix that. Starting from zero, Freddy put together a sourcing operation built on local relationships, honest deal analysis, and a straightforward investor-first approach. Today the business manages 70+ properties across Manchester and the North West, working across three strategies: Rent-to-Rent SA, Buy Refurbish Refinance, and Buy Renovate Sell.
To give busy professionals a straight path into property investment — with the deals found, the numbers done, and the support in place to make good decisions.
Jan 2024
Founded
70+
Properties managed
3
Investment strategies
100%
Investor-first ethos
Location matters in property. Here is why we focus where we do.
Two Premier League clubs, two major hospitals, and 60,000+ students create constant short-let demand — not just in summer. Manchester's visitor economy keeps serviced accommodation occupied even in quieter months.
Average Manchester property prices sit at roughly a third of London equivalents, with yields that far outperform the capital. For investors, that means better returns on less capital — particularly for BRR and SA strategies.
Manchester has one of the most active property investor networks outside London. That means better deal flow, faster professional connections, and an investor ecosystem that rewards those who get in early.
These principles guide every deal we source and every relationship we build.
Every deal we source is backed by rigorous analysis. We only present opportunities that meet our strict yield and growth criteria.
If a deal doesn't stack up on conservative numbers, we don't send it — regardless of how good it looks on paper.
Full disclosure on every deal. We share the numbers, the risks, and the realistic projections — nothing hidden, no spin.
Every deal pack we send includes comparable sales, conservative projections, and the reasons we liked it — and the reasons to be cautious.
Your goals shape what we look for. Whether you want cash flow, capital growth, or both, we build a search brief around your portfolio.
We have turned investors away when the strategy they wanted didn't match their financial position. We'd rather be honest than close a deal that wasn't right.
We put time and money into our knowledge, our network, and our processes so we can keep finding better deals for our investors.
In 2024 alone we added three new sourcing relationships and refined our deal analysis process — leading to tighter projections and fewer surprises post-completion.
Freddy regularly speaks at property and business events across the UK — sharing the real numbers, the real lessons, and what it actually takes to build a property business.
Speaking engagement
Speaking engagement
Speaking engagement
Speaking engagement
Speaking engagement
Speaking engagement
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A small, focused team with deep knowledge of the North West property market.
Director & Founder
Freddy founded Easy Invest in January 2024 after years working across property management and investment. He leads investor relationships and overall strategy, and oversees a portfolio that has grown from zero to 70+ managed properties in under three years.
Revenue Manager
Kyle manages revenue strategy across the SA portfolio, reviewing pricing weekly and optimising nightly rates to consistently hit 75%+ occupancy. He also produces the monthly performance reports investors rely on.
Operations Manager
Jay runs the deal pipeline and investor onboarding process, and builds the internal systems that keep the business running reliably at scale. If a process isn't working efficiently, Jay fixes it.
Head of Sourcing
Remell finds the deals. He spends his days building direct relationships with agents, developers, and landlords across the North West — which is how we consistently access off-market opportunities before they hit the open market.
Revenue & Pricing Senior Manager
Maria drives pricing decisions across the portfolio using live market data and forward booking trends. Her work is the main reason our SA properties routinely outperform local competitors on both occupancy and rate.
From A Dream To Reality
Building A Network Of Investors, Landlords, And Partners Who Believe In You
By Freddy Esherwood
From a young hopeful entrepreneur with no experience in property to managing millions in others’ assets — a raw, honest, and practical account of building a property business from the ground up. No insider connections. No inherited capital. Just the bold vision, borrowed belief, and work ethic it took to make it real.
Inside the book
In stock on Amazon · Free delivery with Prime
“No exaggeration. No sugar-coating. Just the truth about what it takes to thrive in business.”
Get in touch with the team to talk through your investment goals and see what opportunities we have available right now.
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